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Job Title
Shell Helix Brand Manager


17-Aug-2018


16-Sep-2018

No. of Positions
1

Job Description
Manages the Shell's Passenger Car Motor Oil (PCMO) brand across all significant channels - Retail, B2CI and B2CD. To be able to implement simultaneous activities and programs on time and on budget, producing targeted, sustainable profit growth.
Success in this role will require a close relationship with global marketing, other members of local marketing, direct and indirect sales, technical team and key distributors. In addition, a thorough understanding of the external market and competitor activities is essential.
Break-through will be achieved through differentiation and impact among targeted customer segments and ability to translate that into extracted value.

Auto req ID
85349BR

Country of Work Location
Philippines
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Company Description
Shell has been present in the Philippines since 1914 and today employs more than 3,000 people. Shell’s diversity of operations in the Philippines attracts world-class graduates and experienced professionals alike. Our commitment to your career and learning is evidenced by our industry-leading career development programme and unrivalled access to a local and global pool of experts. Innovation is imbedded in our working culture, and you will benefit from our drive to help you succeed and unlock your potential. The Shell companies in the Philippines (SciP) include various companies operating in oil and gas exploration, production, oil refining, distribution and sales to consumers. Pilipinas Shell Petroleum Corporation (PSPC) refines, blends, transports and sells a wide range of high quality fuels, lubricants, liquefied petroleum gas, bitumen and other specialty oil-based products. It operates a 93-thousand barrels per day refinery, 22 oil depots across the country and over 970 retail stations nationwide.

Disclaimer
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell is an Equal Opportunity Employer.

Work Location
Manila

Requirements
• Accountable to deliver profitability target and brand health development (awareness, preference, trial, market share/usage, loyalty)
• E2E ownership of the full 4 Ps of marketing to reach consumer/customers in the most efficient and impactful way possible
• Grow premium sales faster than total and faster than the market to improve both premium mix, market share and overall profit growth
• Develop & implement clear long-term strategy and vision to deliver both short-term and long-term sustainable profit growth
• Ensure T&R, sales pipelines and 3-year development cycles are linked and well-integrated.
• Own the brand SKU portfolio and associated portfolio health metrics, including margin/Finished Product Stock and inventory working capital.
• Own the Pricing Strategy, local pricing maps and accountable for Unit margins and price premium achieved through value creation and extraction in order to maximize total profit.
• Accountable for SP&A planning, execution and return on investment leveraging advanced analytics and insights to plan and evaluate most efficient ways to reach target audience. This includes traditional elements of brand/mktg communications such as media, PR, digital, events, etc.
• Leveraging assets and offers from global marketing, must deliver well-integrated and brand aligned campaigns that create maximum impact through differentiation.
• Enable the sales teams to implement proposition into the customers/markets through close connection and shared learning. Position and equip the sales staff to value sell to capture the incremental value created through marketing activities and brand strength.


City, State (if applicable)
Makati